Capability Acceleration for Access Teams
Client: A newly established Pharmaceutical Company
Challenge
Decisive was commissioned to design and implement a capability programme for the EMEA Market Access Team focused on Critical Communication
This team operate in a highly technical space and the precision of their communication both internally and externally is a key determinant of success
Approach
Working with one of our strategic partners, we designed and delivered a one-day workshop with subsequent coaching support
We focused on a critical communication moment for access teams – the internal negotiation of P&Rconditions for a given country
Through a combination of structured exercises and simulated panel presentations we were able to provide needle-moving feedback to sharpen communication in Decisive Moments
Result
Client testimonial:
“Decisive spent a day coaching the Regional Market Access team on the fundamentals of delivering effective presentations. Everybody, regardless of the level of proficiency, walked away from a more confident speaker with new insights and perspectives on what it takes to get their message across effectively. I highly recommend this programme to anyone looking to raise their ‘presentation’ game”